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Sasha Pailet Koff is a transformation leader with more than 25 years  of experience across technology, consumer goods, healthcare, and  specialty chemicals.She is the Founder and President of So Help Me  Understand, LLC, a boutique advisory firm supporting C-suite leaders in  navigating complex supply chain and digital transformation decisions. 

She also serves as Managing Director of the Cyber Readiness Institute,  advancing practical cybersecurity solutions for small and medium-sized  businesses globally, and is a Partner with The Masters of Supply Chain,  a network of senior leaders focused on driving clarity and resilience in  increasingly complex operating environments. 

Previously, Sasha was Senior Vice President of Data, Analytics and  Automation at Dell Technologies. Prior to Dell, she spent more than two  decades at Johnson & Johnson, where she most recently served as Vice  President of Supply Chain Technology for Johnson & Johnson Consumer  Health. 

Sasha has been recognized as one of Supply Chain Digital Magazine’s  Top 100 Women in Supply Chain and was named a 2025 New Jersey Top  Innovator to Watch. She co-authors digital transformation case studies  with Harvard and MIT and frequently lectures at leading universities  including Columbia, MIT, and the George Washington University. 

She earned a Bachelor of Science in Mechanical Engineering from the  George Washington University and an MBA from Columbia Business  School. Originally from New Orleans, she now lives in northern New  Jersey with her family.